public opinion polling
Why Public Opinion Polling Hidden in 2022 Midterms Ended Up Unlocking Campaign Profits
Public opinion polling in the 2022 midterms directly lowered campaign expenses by delivering more precise voter forecasts, turning data into dollars. When pollsters sharpened their margins, campaigns could reallocate funds from guesswork to targeted outreach, creating a financial upside that many still overlook. In 2022, YouGov’s statewide margin of